Anyway, this is an article I want you to read about how large companies are using Twitter in many, meaningful ways for their business success.
Let me take a minute, though, to share with you how not to use Twitter. Twitter is a conversational tool. I use it for research, I learn about new tools from Twitter, and I use it to develop meaningful relationships.
Networking, whether at a business networking event, or online is the same….it’s all about relationships. It’s not about blasting us with links to your site, bragging about yourself, auto direct messaging us with your promo stuff. It’s about taking time to talk to me, getting to know me, finding out what I do, helping me, developing a relationship with me.
It’s just like our guru this morning telling us to put our business card in books at the bookstore. That’s networking??? I think NOT. Learn the difference between marketing/promotion and networking, developing relationships and speak of them accordingly.