Most everyone who knows me, locally, knows I published a small business newspaper in the early 90s, The Business Resource (formerly known as Networks). I’ve always been passionate about the homebased business community, now known affectionately as, solopreneurs.
I watched an Adam Urbanski video the other day, 3 Ways To Stay Motivated, about staying positive during rough times as a small business owners. He has a collection of all the nice things people have said about him over the years. I have a similar collection and happened across a letter I received in July 1993. It was a comment about an editorial I wrote in the paper. I thought I would do what I tell my clients to do, and re-purpose my content.
This is a reprint of that editorial. Keep the faith! Join the conversation and share your comments below.
Getting out into the small business community as much as I do, I see a business community that is changing rapidly. We are growing in numbers as larger employers downsize their businesses. We are creating new jobs for San Diego. We are being recognized as a vital and moving force for San Diego’s economy. There are many new opportunities opening for the small business community and now is the time to prepare for those opportunities.
This is the time to stay visible in your business. Establishing stability and credibility is the key to success. Let your clients know you are there to serve them. The more consistent and visible you are in the professional organizations and business mixers you attend, the more you’ll be perceived as a stable business.
Strengthen your customer service policy over the summer. This, along with hard work, is the most recurring comment made by successful small business owners like Ralph Rubio (Rubio’s Fish Tacos) and David Cohen (The Corvette Diner). They stress excellence in your business practices, with particular regard to how you treat your clients. What kind of interaction does your customer experience in dealing with your business? A strong customer service policy creates customer loyalty, in turn creating increased customer sales, therefore affecting the profit line. A successful business strives for zero customer defections.
In my business library I have The Book of Excellence by Byrd Baggett. It’s worth keeping close at hand. What this book offers are little reminders and pieces of advice on strengthening your service policy and customer interaction . For instance, “Be as critical of yourself as you are of others ” to keep us humble at times. “Excellence knows no time clock”, for those occasions, as in laying out the newspaper, when you pull long hours and start to get just a little punchy. Pieces to keep you focused, “Don’t go just for the big hit. The greatest opportunities exist in small to medium sized companies.” If you add just one or two new components to your customer service policy, by the end of summer you’ll be ready to pull ahead of the pack.
We are here to support your business success. Use us and hang tough!
Category: The Business Resource