Lucy Kelleher, founder of Keep Them Loyal, worked as a litigation paralegal as well as an elementary school teacher. As a paralegal, she quickly learned how important it was to stay in contact with other attorneys, experts, service providers, and clients before, during, and even after a case concluded. Many times, when a “rush service” was needed Lucy knew who she could contact that would be willing to work with their office because Lucy had built up a relationship with them that wasn’t just about what they could do for us. Lucy learned their names, their offerings, more about them on a personal level. Lucy would stay in touch between cases.
In this episode I’ll share with you what an autoresponder is, why you would consider using one and how you can use an autoresponder.
If you are a business men or woman you understand how busy life can be, this is especially true when it comes to internet marketers. It can feel at times like there is no time for yourself and you will often times find yourself too short on time to complete all of your tasks for the day.
Luckily there are things that can help you with this problem such as autoresponders. These tools are extremely effective and they can free up a great deal of time for you. With the help of an autoresponder, you will no longer have to spend hours of your time responding to emails from clients and customers. You probably do not realize how much time you actually spend each day replying to emails. If you take the time to think about it, you will surely be surprised by the amount of time it consumes.
In the first episode of this three episode series, we talked about Blogging Your Passion with Creative Blogging. Some of the points we covered were:
the history of blogs
what motivates people to start blogging
researching your niche
Our second podcast in this series is Setting Up Your WordPress Blog. In this episode we discussed:
free versus paid blogging platforms
how to choose a domain name
different hosting packages
the benefits of WordPress
This is the final in the series. In this podcast we’ll talk about the different types of content, and content strategies you can use with your new WordPress blog.
Today my guest is Judith Balian. Judith is the author of the recently published book, Your Mind on Marketing: Self-Help for People Who Hate Marketing but Have to Do It Anyway. Judith spent 20 years in corporate sales and marketing before starting her own business, Excoveries, in 2007. She has worked and consulted for businesses of all types and sizes from Fortune 500 companies to small start-ups, private consultants, and individual practitioners.
Judith holds a masters degree in psychology/counseling from Hofstra University and did post graduate work in expressive arts therapy at Saybook University. In addition to her marketing work, she facilitates classes, workshops, and groups to help people grow personally and professionally.
Jeffrey Scott Klubeck, M.A., Get A Klu, is all about “expanding self and business!” Jeffrey has parlayed his Communication Degrees (BA/MA) with practical sales, marketing, management, training, recruiting and executive/leadership experiences to become an International Coach (life, business, executive) and Small Business Consultant.
Jeffrey’s secret to success is the love for his clients he combines with keen insights and motivational skills that transform individual and organizational behavior. Through applications of leadership education and the lasting impact of the coach/client relationship, Jeffrey Klubeck is a true agent of change both personally and professionally!
Currently, Jeffrey’s core expertise is world-class coaching – be it business or personal – and training World-Class Coaches! Educated himself as a Professional Coach through multiple “boot camp” and “total immersion” Trainings and an on-going commitment to professional development, Jeffrey has mastered his ability to help businesses and individuals grow using transformative, strategic problem-solving techniques as well as honest and powerful accountability effectiveness. Jeffrey is entering his fourth year of training a Community of Coaches that believe in the Get a Klu coaching formulas, principles and methods.
Why would you want to blog? In this episode you’ll discover the 5 keys to a successful blog.
Let’s start by examining the different marketing strategies we can employ to get the word out about our businesses through blogging. We have the traditional and the new media marketing strategies. What are they and why do they work?
I’ll examine target personas and how to create posts that highlight a mix of content including how to write great posts. I’ll highlight some of the components of content and how is it structured.
What about sustaining your blog and spreading the word? We’ll explore that too. I’ll share what an editorial calendar is and why you would want to use one. We’ll identify different types of posts and how some of those will give you and your content more visibility.
Leverage your content in 4 different ways and discover what metrics to look for and what they tell you.
Karleen has worn a lot of “hats” in her career, having honed her expertise over many years in the human resources field as a Certified Compensation Professional, generalist, recruiter, and trainer. In Karleen’s recruiting roles, she’s seen literally thousands of resumes cross her desk. Karleen knows how recruiters think, and can create a resume that grabs their attention, keeps it, and gets you the interview.
This is how resume writing became and has remained a passion for Karleen. For over ten years, she has been providing complimentary resume writing services within her network. She was encouraged to start her own resume writing practice after her resumes secured interviews, and ultimately jobs, for colleagues and friends who had struggled in the job market.
Today my guest is Stephanie Nivinskus, Impressions Marketing Studio, has developed and executed business-building solutions for more 18 years. She’s created marketing campaigns for some of the top brands in the world including Starbucks, Quicksilver and The Body Shop.
She’s also added sizzle to the marketing strategies of many local companies including The San Diego Reader, The San Diego Union-Tribune and Cox Communications. Stephanie is the Founder and Principal of Impressions Marketing Studio, a full service strategic and creative marketing firm that develops and implements compelling marketing campaigns for service-oriented companies.