Colm Kelly … Founder of Do Business Smarter, a business coaching, consulting and strategy training center just for small business owners, joins me today to have a discussion on 12 core business ownership skills and marketing strategies you need to survive and thrive in 2015 and beyond. Colm has been helping small business owners work smarter for over 20 years, and today I want to pick his brain on why so many business owners seem to struggle for ever while others to make it to the top.
Colm has met, spoken to and worked with thousands of small business owners during his 20 plus years as a business owner and business adviser. Many of those business owners achieved reasonable success, some completely failed, but a few of them achieved HUGE success. Not because their product or service was any better, but because the owners were serious and committed to constant improvement. Because of their commitment and drive, they achieved the ultimate business owners dream; a business that makes them huge profits without them having to be there all the time. Most business owners today are experts in their field – they have experience, skill and a drive to succeed, yet still 96% of them fail in the first 7 years. The folks that fail didn’t do so because they didn’t know their product or service, they failed because they didn’t have a solid business structure and system to follow.
If you are a small business owner that is serious about growth and wanting to work smarter not harder … this podcast is for you!
Today my guest is Rich Gaines of Mind, Money, Strategy. From his second year at Southwestern University School of Law, Rich knew that working with the tax law to benefit people in protecting and preserving their wealth for generations was his passion.
At Mind, Money, Strategy we understand what entrepreneurs and business owners want:
Protection And Security
Independence And Time
Freedom and Fun
Positively building up a person’s future while maximizing tax savings and protecting that wealth has been his mission ever since. To further his career Rich pursued and received a Master of Laws in Taxation from Denver University School of Law. Rich worked for a national CPA firm and then spent several years with prestigious law firms before establishing a private practice in Carlsbad California.
In this episode, I’ll share with you how we are being measured on our influence by various sites like Klout, Kred, Brandify and PeerIndex. I’ll share why I think this is how you should measure your influence, rather than the number of followers, fans, etc you have on each of your social media sites.
Vavavida is a line of ethically made fashion jewelry items that give back. We only retail ethically made pieces of gorgeous high-quality hand crafted artisan jewelry from all over the world. But we don’t stop there because 10% of our revenues goes to non-profit organizations such as Project Concern International where our investments go to help empower women around the globe. When you empower a woman, you empower a community.
Vavavida was founded after a long conversation between Antoine and Dan –two of the co-founders– seeing eye-to-eye about things that could be done in the world to enrich people’s lives. Vavavida was created to help prevent events like the tragic collapse of the Rana Plaza sweatshop from happening again. If Vavavida can be part of the conversation in proving that healthy profits don’t have to come at the expense of the mistreating of other human beings, we will have won our “Fair Fashion Coup.”
The 6th Annual Business Explosion is Thursday, January 29, 2015. This is one of the first business events in North San Diego county. From 2pm to 6pm you can mix and mingle with other business owners in North County. There are also various speakers, exhibitors and plenty of networking.
There are also exhibitors that may have the resources you and your business need to really explode this year. So, let’s dig in for a short show on what BOOM! The Business Explosion is all about.
Why would you want to blog? In this episode you’ll discover the 5 keys to a successful blog.
Let’s start by examining the different marketing strategies we can employ to get the word out about our businesses through blogging. We have the traditional and the new media marketing strategies. What are they and why do they work?
I’ll examine target personas and how to create posts that highlight a mix of content including how to write great posts. I’ll highlight some of the components of content and how is it structured.
What about sustaining your blog and spreading the word? We’ll explore that too. I’ll share what an editorial calendar is and why you would want to use one. We’ll identify different types of posts and how some of those will give you and your content more visibility.
Leverage your content in 4 different ways and discover what metrics to look for and what they tell you.
Jeannel King is a Graphic Facilitator and Stick Figure Strategist based in San Diego, California. Her company, Big Picture Solutions, is a management consulting firm specializing in leveraging visual thinking for massive business results.
A self-proclaimed “brain geek,” Jeannel holds degrees in psychology and nonprofit management. (She is fascinated with how the brain works…and how the brain works at work.) Her masters thesis provided grounded theory on collaborative facilitation practices in organizational settings, and she compliments her education with over two decades of experience in business management.
Joscelin Magana moved to North County in 2004 from Long Beach with a vision to settle down and start a family.
Since then he’s been taken in by this community, blessed with twins and made some incredible new friends. He started out from day one selling real estate, apprenticing under one of the best real estate agents in the country, and now proud to be a Realtor with Keller Williams Realty in Carlsbad.
In this episode you’ll learn tips for increasing your online visibility. If you want to build your personal brand, you need to be “seen” everywhere online.
Tune in for some great ideas to incorporate into your marketing and branding strategy making it easier to bring new clients into your marketing funnel.