Tag: Business Blogging

Why A Business Blog? What’s In It For Me?

Why A Business Blog? What’s In It For Me?

| October 30, 2015 | 0 Comments




You have an email newsletter, so why do you need to blog as well for your small business? There are many reasons, but the most important reasons is to share your expertise as a thought leader with the world. How does all that happen through blogging?

In this episode you’ll learn what a blog is and why it’s so important to your business. There are many reasons to consider blogging, one of them being the ability to sway the search engines in bringing more traffic to your website. You can also share content that shows your expertise and moves you forward was a thought leader. If your blog is popular, your online visibility and credibility increases.

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I’ve Installed WordPress, Now What

I’ve Installed WordPress, Now What




So you have a new WordPress website? In this episode we’ll go over your next steps in setting up the site. We’ll talk about backing up your site, keeping it secure, combating spam, some plugins you may want to use and a little more.

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Content Strategies For Your Blog

Content Strategies For Your Blog

| November 11, 2014 | 0 Comments




In the first episode of this three episode series, we talked about Blogging Your Passion with Creative Blogging. Some of the points we covered were:

the history of blogs
what motivates people to start blogging
researching your niche
keyword research

Our second podcast in this series is Setting Up Your WordPress Blog. In this episode we discussed:

free versus paid blogging platforms
how to choose a domain name
different hosting packages
plugins
the benefits of WordPress

This is the final in the series. In this podcast we’ll talk about the different types of content, and content strategies you can use with your new WordPress blog.

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Setting Up Your WordPress Blog

Setting Up Your WordPress Blog

| November 7, 2014 | 1 Comment




In the previous episode, Blog Your Passions With Creative Blogging, we talked about:

the history of blogs
what motivates people to start blogging
researching your niche
keyword research

In this episode, we’ll discuss setting up your blog, your domain and hosting options and a bit about WordPress. We’ll talk about what WordPress is, and how to set up WordPress. Let’s get started!

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Blog Your Passions with Creative Blogging

Blog Your Passions with Creative Blogging

| October 31, 2014 | 1 Comment




Note: I’m getting over a cold, so at around 5:24 mins into the show there are a couple of muted coughs.

When I first started blogging in 2005, no one in the North San Diego Business community knew what a blog was. They laughed every time I mentioned “blogging.” That’s how North San Diego Business came about, as a way to educate the business community on blogging. So, are you blogging yet? No? Maybe it’s time to start thinking about it.

In this episode we’ll talke about the origins of blogging, what motivates people to start blogging as well as blogging your passion. You’ll also discover how to research topics that are in demand. You might was well give them what they are looking for, right? Lastly, we’ll cover keyword research.

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5 Keys to a Successful Blog

5 Keys to a Successful Blog

| October 17, 2014 | 0 Comments




In this episode you’ll learn the 5 keys to a successful blog. You’ll hear about:

How to pick your target personas
Create a mix of posts
Write great posts
Sustain your blog
Spread the word

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How To Craft A Viral Blog Post

How To Craft A Viral Blog Post

| October 10, 2014 | 0 Comments




Blogging is a great way to brand yourself in your industry. By posting fresh and curated content on a regular basis, you start a conversation with the people who visit your blog.

In this episode you’ll learn some of the secrets of creating attention grabbing headlines and compelling content. We’ll discuss the structure of an exciting post:

Headline: This is the title of your post.
Opening: or the hook that keeps them wanting to read ore.
Body: this is where your best tips, or the meat, of your blog post.
Closing: the paragraph or two that wraps it up and can have a call to action.

You’ll also hear a few tips on using someone elses’ content and a little about guest blogging.

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WordPress For Your Business Website

WordPress For Your Business Website

| September 19, 2014 | 0 Comments




In this episode we’ll discuss 10 reasons why you would want to use WordPress as the structure for your website.

WordPress started in 2003 to just a few users. Since then it has grown to one of the most popular blogging tools in the world. With WordPress you can create a self-hosted blog through a one button installation that most hosting services provide. It’s now used by millions of sites around the world. You would be surprised at how many of your favorite websites are built on WordPress.

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Business Blogging Strategies

Business Blogging Strategies




Why would you want to blog? In this episode you’ll discover the 5 keys to a successful blog.

Let’s start by examining the different marketing strategies we can employ to get the word out about our businesses through blogging. We have the traditional and the new media marketing strategies. What are they and why do they work?

I’ll examine target personas and how to create posts that highlight a mix of content including how to write great posts. I’ll highlight some of the components of content and how is it structured.

What about sustaining your blog and spreading the word? We’ll explore that too. I’ll share what an editorial calendar is and why you would want to use one. We’ll identify different types of posts and how some of those will give you and your content more visibility.

Leverage your content in 4 different ways and discover what metrics to look for and what they tell you.

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Tips for Finding Blog Content

Tips for Finding Blog Content




North San Diego Business At Large Show Notes: July 8, 2011

I’m often asked about how much to blog, and how to find blog content. In this episode of Syndicating Your Content you’ll get some tips on finding content to use as a post or to inspire a post. Once you start using some […]

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