You have an email newsletter, so why do you need to blog as well for your small business? There are many reasons, but the most important reasons is to share your expertise as a thought leader with the world. How does all that happen through blogging?
In this episode you’ll learn what a blog is and why it’s so important to your business. There are many reasons to consider blogging, one of them being the ability to sway the search engines in bringing more traffic to your website. You can also share content that shows your expertise and moves you forward was a thought leader. If your blog is popular, your online visibility and credibility increases.
In the first episode of this three episode series, we talked about Blogging Your Passion with Creative Blogging. Some of the points we covered were:
the history of blogs
what motivates people to start blogging
researching your niche
Our second podcast in this series is Setting Up Your WordPress Blog. In this episode we discussed:
free versus paid blogging platforms
how to choose a domain name
different hosting packages
the benefits of WordPress
This is the final in the series. In this podcast we’ll talk about the different types of content, and content strategies you can use with your new WordPress blog.
Note: I’m getting over a cold, so at around 5:24 mins into the show there are a couple of muted coughs.
When I first started blogging in 2005, no one in the North San Diego Business community knew what a blog was. They laughed every time I mentioned “blogging.” That’s how North San Diego Business came about, as a way to educate the business community on blogging. So, are you blogging yet? No? Maybe it’s time to start thinking about it.
In this episode we’ll talke about the origins of blogging, what motivates people to start blogging as well as blogging your passion. You’ll also discover how to research topics that are in demand. You might was well give them what they are looking for, right? Lastly, we’ll cover keyword research.
Blogging is a great way to brand yourself in your industry. By posting fresh and curated content on a regular basis, you start a conversation with the people who visit your blog.
In this episode you’ll learn some of the secrets of creating attention grabbing headlines and compelling content. We’ll discuss the structure of an exciting post:
Headline: This is the title of your post.
Opening: or the hook that keeps them wanting to read ore.
Body: this is where your best tips, or the meat, of your blog post.
Closing: the paragraph or two that wraps it up and can have a call to action.
You’ll also hear a few tips on using someone elses’ content and a little about guest blogging.
Wednesday, July 21, 2010 4pm to 6pm Pacific Time 7pm to 9pm Eastern Time Blogging is the heart of syndicating your content online, with the feed being the veins that deliver your message. Blogging is an instant publishing platform where you don’t need to have programming skills to create content on your blog site. You […]
Creating Your Blog In 90 Minutes Or Less Wednesday, January 20, 2010 Wednesday, February 17, 2010 10am to 12pm Pacific Time 1pm to 3pm Eastern Time What You’ll Learn Blog Orientation What is a post What is a page What is the sidebar What is the content area Dashboard Orientation What are the settings and […]
There is an interesting event I’ll be attending Wednesday evening, Bloblive, even though it’s in the Gaslamp district at Henry’s Pub. This exciting event begins at 6pm and you’ll be done by 9pm. Bloblive is about exchanging ideas with your fellow "big thinkers." It’s the perfect time of year to bounce your new ideas and […]
If you don’t have a Facebook profile for your business, it’s something to consider. Especially if you’re looking to market your business online. However, for as much buzz as Facebook is getting, the heart of social networking is your blog. It’s the RSS feed that pumps your message to the masses on the Internet. I […]