Marketing Experiments recently conducted a case study on Web 2.0 strategies versus Pay Per Click (PPC) strategies. They built four different types of web sites. A WordPress blog, a custom PHP site, and two Moveable Type blogs.
They began by hiring some one to blog content for them at $10/hour and developed a Google Adwords program to drive targeted traffic to the sites.
After 12 months they determined from their results that the social networking/blogging strategy yielded them more than 93,000 visits and cost them $3,600 in salary costs.
Their Google Adwords strategy which yielded 2,047 visitors after spending $1,250. Their cost per visit with social media was 4 cents per visit, Google’s Adwords cost them 61 cents per visit. They determined that their overall return on their investment for social media optimization was a staggering 1,427%.
Depending upon your budget and time resources, social media marketing can drive targeted traffic to your web site.
What are your thoughts? Have you used Google Adwords? Are you participating in social media to gain more visibility and establish trust with your site visitors? Feel free to share by commenting.Technorati Tags: social media
Category: Social Networking