Is Social Networking REALLY A Viable Small Business Marketing Tool?

| September 11, 2009 | 0 Comments

When I speak to small business groups about social networking, or using social media / web 2.0 tools to market their business, I usually get the same reaction…”where am I going to find time to do this too?” You know what, you may not have a choice. Your market may already be there….and if you don’t start incorporating some of these new tools, you’ll be left in the dust.

The first thing you have to do is define your target market. I think this video I found will help you see why you need to consider moving to social networking. If you are local, consider attending the Vista Chamber of Commerce “Good Morning Vista” Breakfast where I’ll share why Facebook and Twitter are viable marketing tools for your small business.

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Category: Social Networking

About the Author ()

Debra Simpson began her career in publishing in 1990 as the publisher of The Business Resource (formerly known as Networks), a small business newspaper in San Diego County. In 1995, McGraw-Hill lured her away to the world of multimedia and Web publishing, and recognized Debra as the Author of the Year in Multimedia Development in 1996. Thus began Debra’s adventure in digital media development. She subsequently spent four years programming McGraw Hill’s vast collection of Websites. When McGraw Hill closed their Carlsbad office, Debra re-entered the entrepreneurial realm, developing and implementing Web 2.0 Internet marketing strategies for the small business community. Debra's been podcasting North San Diego Business since November 2008, interviewing small business owners in North San Diego County. She also consults, sets up and produces podcasts for other small businesses.

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