Why A Business Blog? What’s In It For Me?

| October 30, 2015 | 0 Comments

North San Diego Business PodcastNorth San Diego Business At Large
Show Notes: October 30, 2015

You have an email newsletter, so why do you need to blog as well for your small business? There are many reasons, but the most important reasons is to share your expertise as a thought leader with the world. How does all that happen through blogging?

In this episode you’ll learn what a blog is and why it’s so important to your business. There are many reasons to consider blogging, one of them being the ability to sway the search engines in bringing more traffic to your website. You can also share content that shows your expertise and moves you forward was a thought leader. If your blog is popular, your online visibility and credibility increases.

Blogging is an instant publishing tool that can deliver your content to your social media sites, and into the hands of many others through the RSS feed that’s built into blogging. You’ll learn what an RSS feed is in this podcast. Blogging is also a way to start building a community around your brand, a community of readers who love what you’re doing and happy to share you and your business with others.

Listen in and hear why blogging is a tremendous benefit to your small business.

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Category: Online Radio Show

About the Author ()

Debra Simpson began her career in publishing in 1990 as the publisher of The Business Resource (formerly known as Networks), a small business newspaper in San Diego County. In 1995, McGraw-Hill lured her away to the world of multimedia and Web publishing, and recognized Debra as the Author of the Year in Multimedia Development in 1996. Thus began Debra’s adventure in digital media development. She subsequently spent four years programming McGraw Hill’s vast collection of Websites. When McGraw Hill closed their Carlsbad office, Debra re-entered the entrepreneurial realm, developing and implementing Web 2.0 Internet marketing strategies for the small business community. Debra's been podcasting North San Diego Business since November 2008, interviewing small business owners in North San Diego County. She also consults, sets up and produces podcasts for other small businesses.

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