ROI, Return On Influence by Mark Schaefer

| April 27, 2012 | 1 Comment

North San Diego Business At Large
Show Notes: April 27, 2012

I signed up for PeerIndex, and due to my social media activity I was given a free, autographed copy of Mark Schaefer’s ROI, Return on Influence.

In this episode I’ll be sharing what I learned from the book and why I think you should purchase, or borrow, the book.

Sites referred to in podcast: Klout, PeerIndex and Kred

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Category: Online Radio Show

About the Author ()

Debra Simpson began her career in publishing in 1990 as the publisher of The Business Resource (formerly known as Networks), a small business newspaper in San Diego County. In 1995, McGraw-Hill lured her away to the world of multimedia and Web publishing, and recognized Debra as the Author of the Year in Multimedia Development in 1996. Thus began Debra’s adventure in digital media development. She subsequently spent four years programming McGraw Hill’s vast collection of Websites. When McGraw Hill closed their Carlsbad office, Debra re-entered the entrepreneurial realm, developing and implementing Web 2.0 Internet marketing strategies for the small business community. Debra's been podcasting North San Diego Business since November 2008, interviewing small business owners in North San Diego County. She also consults, sets up and produces podcasts for other small businesses.

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  1. Debra Simpson | April 27, 2012

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