Put Your Expertise To Work

| December 16, 2011 | 2 Comments

North San Diego Business @ Large

North San Diego Business At Large
Show Notes: December 16, 2011

In this episode we’ll talk about creating information products for your business. Having products is the first step to creating passive income for your business and elevating your perceived level of expertise in your subject.

Listen as we walk through the information profit funnel. Then take some time over the next two or three weeks to outline and start creating your first digital product.

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Category: Online Radio Show

About the Author ()

Debra Simpson began her career in publishing in 1990 as the publisher of The Business Resource (formerly known as Networks), a small business newspaper in San Diego County. In 1995, McGraw-Hill lured her away to the world of multimedia and Web publishing, and recognized Debra as the Author of the Year in Multimedia Development in 1996. Thus began Debra’s adventure in digital media development. She subsequently spent four years programming McGraw Hill’s vast collection of Websites. When McGraw Hill closed their Carlsbad office, Debra re-entered the entrepreneurial realm, developing and implementing Web 2.0 Internet marketing strategies for the small business community. Debra's been podcasting North San Diego Business since November 2008, interviewing small business owners in North San Diego County. She also consults, sets up and produces podcasts for other small businesses.

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