Lucy Kelleher, Keep them Loyal

North San Diego Business PodcastNorth San Diego Business At Large
Show Notes: June 9, 2016

Lucy Kelleher, founder of Keep Them Loyal, worked as a litigation paralegal as well as an elementary school teacher. As a paralegal, she quickly learned how important it was to stay in contact with other attorneys, experts, service providers, and clients before, during, and even after a case concluded. Many times, when a “rush service” was needed Lucy knew who she could contact that would be willing to work with their office because Lucy had built up a relationship with them that wasn’t just about what they could do for us. Lucy learned their names, their offerings, more about them on a personal level. Lucy would stay in touch between cases.

As an elementary school teacher, the same was true. Lucy needed to build relationships with the other staff members, school personnel, as well as the families of the students Lucy taught. Lucy learned she also needed to connect with and build relationships with local businesses to partner and support her classroom and school.

When Lucy became a full-time entrepreneur, she realized that her relationships with clients and business partners was even more critical to her success. Lucy no longer saw her contacts daily or even weekly! Lucy also started networking and needed to connect with potential referral partners and business resources. Lucy began to create systems to ensure that she stay connected as well as stay “top of mind” to them.

Lucy works with other entrepreneurs and small business owners one-on-one to assist them in creating their own retention programs for their leads, clients, and referral partners. She has been designing and creating custom gifts for both personal and business partners for over ten (10) years.

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Category: Online Radio Show

About the Author ()

Debra Simpson began her career in publishing in 1990 as the publisher of The Business Resource (formerly known as Networks), a small business newspaper in San Diego County. In 1995, McGraw-Hill lured her away to the world of multimedia and Web publishing, and recognized Debra as the Author of the Year in Multimedia Development in 1996. Thus began Debra’s adventure in digital media development. She subsequently spent four years programming McGraw Hill’s vast collection of Websites. When McGraw Hill closed their Carlsbad office, Debra re-entered the entrepreneurial realm, developing and implementing Web 2.0 Internet marketing strategies for the small business community. Debra's been podcasting North San Diego Business since November 2008, interviewing small business owners in North San Diego County. She also consults, sets up and produces podcasts for other small businesses.

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