Lead Generation Tips

North San Diego Business At Large
Show Notes: May 3, 2013

In this episode I’ll share some tips on lead generation using landing pages. I’m sharing this information from an ebook at Hubspot, 30 Lead Generation Tips. A landing page, or it may be called a squeeze page, is a single page that you are taken to when you type a web address into your browser. An example of a landing page I’ve used for several years now, would be Cutting Edge Cafe.

At Cutting Edge Cafe you can only do one thing, subscribe to my free webinar email. This puts you into my email marketing funnel. I use GetResponse.  Another type of landing page would be Learn From Deb, where all you can do is sign up for a workshop.

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Category: Online Radio Show

About the Author ()

Debra Simpson began her career in publishing in 1990 as the publisher of The Business Resource (formerly known as Networks), a small business newspaper in San Diego County. In 1995, McGraw-Hill lured her away to the world of multimedia and Web publishing, and recognized Debra as the Author of the Year in Multimedia Development in 1996. Thus began Debra’s adventure in digital media development. She subsequently spent four years programming McGraw Hill’s vast collection of Websites. When McGraw Hill closed their Carlsbad office, Debra re-entered the entrepreneurial realm, developing and implementing Web 2.0 Internet marketing strategies for the small business community. Debra's been podcasting North San Diego Business since November 2008, interviewing small business owners in North San Diego County. She also consults, sets up and produces podcasts for other small businesses.

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