Klout, What It Is And Why It’s Important

North San Diego Business PodcastNorth San Diego Business At Large
Show Notes: March 27, 2015

I have a friend who speaks professionally. She has been using Facebook ads to increase the number of fans on her business page. Apparently, that’s what event planners and speaker sites want to see, a large following. In years gone by, there was a trend on Facebook called “Fan Page Friday.” You would post a link to your business page and everyone would like it. It was an artificial way to increase your page likes, but is that really a good strategy.

In this episode, I’ll share with you how we are being measured on our influence by various sites like Klout, Kred, Brandify and PeerIndex. I’ll share why I think this is how you should measure your influence, rather than the number of followers, fans, etc you have on each of your social media sites.

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Category: Online Radio Show

About the Author ()

Debra Simpson began her career in publishing in 1990 as the publisher of The Business Resource (formerly known as Networks), a small business newspaper in San Diego County. In 1995, McGraw-Hill lured her away to the world of multimedia and Web publishing, and recognized Debra as the Author of the Year in Multimedia Development in 1996. Thus began Debra’s adventure in digital media development. She subsequently spent four years programming McGraw Hill’s vast collection of Websites. When McGraw Hill closed their Carlsbad office, Debra re-entered the entrepreneurial realm, developing and implementing Web 2.0 Internet marketing strategies for the small business community. Debra's been podcasting North San Diego Business since November 2008, interviewing small business owners in North San Diego County. She also consults, sets up and produces podcasts for other small businesses.

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