Customer Relationship Management with Michele Engel

North San Diego Business Podcast

North San Diego Business At Large
Show Notes: March 14, 2014

UPDATE: There was a glitch around the 11:45 minute mark we experienced difficulties with the audio. I’ve invited Michele back on Monday, March 17th at 3pm to continue our discussion on Customer Relationship Marketing. The additional audio is posted. There is additional, and some different information on the second audio, so I decided to post both.

My guest today is Michele Engel, Founder, President, and CEO of a marketing consulting firm called Insightrak. Before starting her business in 2010, she had spent 30 years working in management positions for such organizations as Tandy/Radio Shack, The American Cancer Society, UCSD, SAIC, and The Scripps Research Institute. In addition to running Insightrak, she is a Business Advisor for the San Diego Small Business Development Center and teaches marketing and business writing at San Diego Community College.

As a marketing consultant, she specializes in marketing and sales automation systems, helping her clients discover the best software to use and customizing it to meet their needs. An early adopter of Customer Relationship Management software, she sees it as a tool that will help organizations experience a significant increase in revenues when set up and used according to best marketing practices. She hopes to turn entrepreneurs, marketers, and sales people into “followup fanatics.”

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Category: Online Radio Show

About the Author ()

Debra Simpson began her career in publishing in 1990 as the publisher of The Business Resource (formerly known as Networks), a small business newspaper in San Diego County. In 1995, McGraw-Hill lured her away to the world of multimedia and Web publishing, and recognized Debra as the Author of the Year in Multimedia Development in 1996. Thus began Debra’s adventure in digital media development. She subsequently spent four years programming McGraw Hill’s vast collection of Websites. When McGraw Hill closed their Carlsbad office, Debra re-entered the entrepreneurial realm, developing and implementing Web 2.0 Internet marketing strategies for the small business community. Debra's been podcasting North San Diego Business since November 2008, interviewing small business owners in North San Diego County. She also consults, sets up and produces podcasts for other small businesses.

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