Business Blogging Strategies

North San Diego Business Podcast

North San Diego Business At Large
Show Notes: June 27, 2014

Listen Live at 3pm PT

Join me Saturday, July 12th for a one day WordPress lab. Check out the details at Web With Deb.

Why would you want to blog? In this episode you’ll discover the 5 keys to a successful blog.

Let’s start by examining the different marketing strategies we can employ to get the word out about our businesses through blogging. We have the traditional and the new media marketing strategies. What are they and why do they work?

I’ll examine target personas and how to create posts that highlight a mix of content including how to write great posts. I’ll highlight some of the components of content and how is it structured.

What about sustaining your blog and spreading the word? We’ll explore that too. I’ll share what an editorial calendar is and why you would want to use one. We’ll identify different types of posts and how some of those will give you and your content more visibility.

Leverage your content in 4 different ways and discover what metrics to look for and what they tell you.

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Category: Online Radio Show

About the Author ()

Debra Simpson began her career in publishing in 1990 as the publisher of The Business Resource (formerly known as Networks), a small business newspaper in San Diego County. In 1995, McGraw-Hill lured her away to the world of multimedia and Web publishing, and recognized Debra as the Author of the Year in Multimedia Development in 1996. Thus began Debra’s adventure in digital media development. She subsequently spent four years programming McGraw Hill’s vast collection of Websites. When McGraw Hill closed their Carlsbad office, Debra re-entered the entrepreneurial realm, developing and implementing Web 2.0 Internet marketing strategies for the small business community. Debra's been podcasting North San Diego Business since November 2008, interviewing small business owners in North San Diego County. She also consults, sets up and produces podcasts for other small businesses.

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