Conquering The Digital Divide presented an online webinar sharing why adding audio and video to your site will help bring and keep visitors. Adding multimedia adds stickiness to your site. What I mean is that when your visitors land on your site, with audio or video they have something to do, keeping them on your site longer. That’s a good goal for your site, keeping them glued to it.
Debra Simpson began her career in publishing in 1990 as the publisher of The Business Resource (formerly known as Networks), a small business newspaper in San Diego County. In 1995, McGraw-Hill lured her away to the world of multimedia and Web publishing, and recognized Debra as the Author of the Year in Multimedia Development in 1996. Thus began Debra’s adventure in digital media development.
She subsequently spent four years programming McGraw Hill’s vast collection of Websites. When McGraw Hill closed their Carlsbad office, Debra re-entered the entrepreneurial realm, developing and implementing Web 2.0 Internet marketing strategies for the small business community.
Debra's been podcasting North San Diego Business since November 2008, interviewing small business owners in North San Diego County. She also consults, sets up and produces podcasts for other small businesses.
If you enjoyed this article, subscribe to receive more just like it.