I had the opportunity to sit down with Jeff Donnelley of 760 Media Inc. to discuss marketing and branding for solopreneurs and small business owners. Some of the interesting aspects he covered had to do with branding, and developing a brand for your business. Another upcoming trend we discussed were Web 2.0 and 3.0, which include blogging and podcasting. He’s looking to expand his business by taking his marketing and advertising agency online.
As usual, I asked Jeff what was his one "must have" book and it’s Made to Stick: Why Some Ideas Survive and Others Die, by Chip and Dan Heath.
You’ll find his take on branding, future marketing trends, web 2.0 and 3.0, as well as why you should consider taking your business online. I hope you’ll find a golden nugget or two of information or a strategy that you can use in your small business to take it to the next level. Please feel free to add to the conversation by commenting below.