David Mathison, Seth Godin and Scott Stratten Podcast Interviews

| January 26, 2010 | 2 Comments
Be The Media by David Mathison

Be The Media

There are two podcasts here. The first audio is David Mathison, Be The Media, interviewing Seth Godin and Scott Stratten. The second audio is Debra Simpson, Syndicating Your Content interviewing David Mathison.

These are David’s Show Notes

Seth Godin: “America’s greatest marketer” and Scott Stratten: Author, UN-Marketing

Special guests today include Seth Godin and Scott Stratten.

Dubbed “America’s greatest marketer” by American Way Magazine, Seth Godin writes the world’s most popular marketing blog, is the author of eleven bestselling books on marketing, and is the founder of Squidoo.com.

Today we’ll hear about the unique way in which Seth will be marketing his new book, Linchpin.

In the second half of the show, I interview Scott Stratten, author of the book UN-Marketing: Stop Marketing, Start Engaging.

Scott’s viral videos have been viewed over 60 million times. He writes a wildly popular blog, has a rabid and engaged Twitter following, as well as a lucrative speaking career as a trusted expert in viral, social, and authentic marketing.

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Category: Internet Marketing

About the Author ()

Debra Simpson began her career in publishing in 1990 as the publisher of The Business Resource (formerly known as Networks), a small business newspaper in San Diego County. In 1995, McGraw-Hill lured her away to the world of multimedia and Web publishing, and recognized Debra as the Author of the Year in Multimedia Development in 1996. Thus began Debra’s adventure in digital media development. She subsequently spent four years programming McGraw Hill’s vast collection of Websites. When McGraw Hill closed their Carlsbad office, Debra re-entered the entrepreneurial realm, developing and implementing Web 2.0 Internet marketing strategies for the small business community. Debra's been podcasting North San Diego Business since November 2008, interviewing small business owners in North San Diego County. She also consults, sets up and produces podcasts for other small businesses.

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