North San Diego Business At Large
Show Notes: May 14, 2012

Listen Live at 3pm PT
Some say social media is a fad. Some say it’s here to stay. Are you using social media to market your small business? If you aren’t, but thinking about it, this show is for you.

In this episode we’re going to get real about using social media as a marketing tool for your business. What do you need to think about, what do you need to do and what time investment is needed. Let’s talk!

The post Let’s Get Real About Social Media appeared first on North San Diego Business.

North San Diego Business At Large
Show Notes: June 7, 2013

Listen Live at 3pm PT

Today my guest is Shabnam Karimi with Project Doable. Project Doable is a social enterprise startup. In this episode you’ll learn what a social enterprise business model looks like and some of the challenges with funding this model.

You’ll also learn more about Project Doable and the work it’s doing around the world. This is going to be a fun, and enlightening, interview.

The post Funding Your Social Enterprise Startup appeared first on North San Diego Business.

North San Diego Business At Large
Show Notes: June 2, 2013

Need to give a presentation and don’t know where to begin? Then make plans to attend June’s First Friday Breakfast with featured speaker Sheryl Roush of San Diego, who will describe how you can craft a presentation in 30 minutes or less. The breakfast will be from 7-9 a.m., June 7 at the La Costa Resort and Spa, 2100 Costa Del Mar Road.

In this engaging, fast-paced session, you will discover speaking and communication tips that you will also be able to instantly apply to your sales and marketing efforts, as well as offering employee or vendor feedback. Whether speaking to seven, 70, or 700 — for 6 minutes or an hour — you will learn proven techniques to:

• Organize your thoughts quickly.
• Present your structure and ideas logically.
• Connect authentically with your listeners.
• Craft a message using simple basics that work every time.
• Know how to lengthen or shorten a speech – as needed.

San Diegan Sheryl Roush is a top-rated internationally-ranked professional speaker and speaking coach. With over 3,000 presentations in 10 countries, this 8-time business owner and 16-time published author helps organizations raise the bar, connect authentically and get results.

Sheryl has opened on stage for Marie Osmond, closed for Geena Davis, and presented alongside Suze Orman and a cast of celebrities. Locally, she served as the Director of Training for the US Olympic Training Center, coaching Olympians in their public speaking skills and she has coached the award-winning San Diego Charger Girl cheerleaders for the past 12 seasons in their public speaking and media interview skills for radio and TV.

The post Sheryl Roush on Presentations for Non Professionals appeared first on North San Diego Business.

North San Diego Business At Large
Show Notes: May 20, 2013

Dr. Beth Haney earned her Doctorate in Nursing Practice from University of Colorado, Colorado Springs in 2010, her Master of Science degree in Nursing in 2000 and prior to that in 1994, her Bachelor’s degree in Nursing, both from Loma Linda University. She has worked in urgent care and family practice as an advanced practice nurse practitioner since 2000 and entered the aesthetics industry in 2002.

Dr. Haney currently serves on the Board of Directors as President of the California Association for Nurse Practitioners (CANP). Beth has held leadership positions in CANP for over 7 years, both at local and state levels. She is a frequent speaker at professional conferences and events locally and internationally and has done many presentations on aesthetic practice, entrepreneurship, and leadership. Beth is also an invited guest to the annual Advisory Board meeting for Nursing Services Organization and was involved in the development of their aesthetic practice insurance policy. In 2011 she served on a legislative task force for the American College of Nurse Practitioners where she obtained and provided legislative information regarding specific California state legislative strategies to the leadership and members.

Beth is the author of Be You-T-Full: Looking Your Best With Botox, Lasers, and Other Magical Cosmetic Treatments, a book on cosmetic treatments and non-surgical options for men and women who choose not to partake in surgical procedures but seek information on rejuvenation treatments. The book is a fun, entertaining read but will also afford a large amount of useful information on subjects many people want to know but don’t know how or who to ask.

The post Aging and Business appeared first on North San Diego Business.

North San Diego Business At Large
Show Notes: April 12, 2013

I attended the Social Media Marketing World conference and wanted to share some of the tips I learned over the two days. I’ll be bring more tips to you over the next few weeks.

In this episode I’ll share some tips on Facebook, LinkedIn and Lead Generation using Landing Pages as a way to pull your prospects off your social media sites and into your marketing funnel.

Show Notes

Facebook

1. Track your timing and frequency using a simple spreadsheet – look at the date and time you posted and the reach it got – use the speadsheet to give you an idea of the ideal time to post so you’ll get the greatest reach
2. Test targeting your audience – when you post you can target the gender, relationship status, education, interests, age, location and language – see what audience resonates with your shares
3. Switch up your content type – text (long versus short), photos, videos, polls. ?s, milestones, events and offers
4. Use calls to actions – ask them to share the post every once in awhile keeping them on FB – or to sign up for your email list, or rsvp to an event – taking them off FB
5. Tag fans in your posts that may be relevant to them

LinkedIn

1. Build your influence at linkedin by helping someone solve a problem, get smarter or achieve more
2. Complete every section possible – help LinkedIn be smarter about you
3. Update or improve your profile regularly, don’t just industry jargon, use keywords when adding your skills and expertise
4. Make a company page and add graphics and video to the page. In your product/services section use calls to action
5. Share relevant content at least once a day
6. Create a compelling banner for your page
7. Ask for product or service recommendations
8. Make relevant and targeted connections, but don’t limit your connections – join groups in your industry or your ideal client industry
9. Follow and connect with industry influencers and follow relevant companies to find connections.
10. Invite connections to your website or into your email database.
11. Be the go to resource in your industry – leverage LinkedIn Today, be consistent to be memorable, engage.

Lead Generation

1. Create landing pages for specific tasks – cutting edge café, learn from deb
2. Send them to a call to action or a form to be filled out
3. Call to action at the end of each blog post
4. Use images – they generate 53% more likes that a text post
5. Images on Facebook use the image description as a call to action
6. Showcase visual content on your Pinterest page – check out HubSpots Pinterest page and their helpful ebooks
7. Visuals increase shares
8. Use Promoted posts on Facebook

The post Tips from Social Media Marketing World appeared first on North San Diego Business.

North San Diego Business At Large
Show Notes: March 8, 2013

In this episode I’ll share with you some ideas on how you can elevate your online visibility through creating and publishing ebooks.

If you’re a local San Diego listener, I’ll be holding a Meet Up at the Microsoft Store in Fashion Valley on March 14th. My guest speaker is Kaine Thompson, a published author. She’ll share how she published her books in an ebook format, in addition to her print format. Check out my San Diego Digital & Media For Boomers Meet Up.

The post Elevate Your Visibility and Credibility with Ebooks appeared first on North San Diego Business.

North San Diego Business At Large
Show Notes: March 1, 2013

Jeannel King is a Graphic Facilitator and Stick Figure Strategist based in San Diego, California. Her company, Big Picture Solutions, is a management consulting firm specializing in leveraging visual thinking for massive business results.

A self-proclaimed “brain geek,” Jeannel holds degrees in psychology and nonprofit management. (She is fascinated with how the brain works…and how the brain works at work.) Her masters thesis provided grounded theory on collaborative facilitation practices in organizational settings, and she compliments her education with over two decades of experience in business management.

Jeannel loves good coffee and great conversations. Follow Jeannel on Twitter, and visit Jeannel King for more information.

The post Stick Figure Strategist, Jeannel King appeared first on North San Diego Business.

North San Diego Business At Large
Show Notes: February 22, 2013

Listen Live at 3pm PT

Joscelin Magana moved to North County in 2004 from Long Beach with a vision to settle down and start a family.

Since then he’s been taken in by this community, blessed with twins and made some incredible new friends. He started out from day one selling real estate, apprenticing under one of the best real estate agents in the country, and now proud to be a Realtor with Keller Williams Realty in Carlsbad.

Joscelin’s expertise is in selling homes that should of sold, by hadn’t. He works with first time home buyers and is an expert in short sales.

The post North County Real Estate with Joscelin Magana appeared first on North San Diego Business.

North San Diego Business At Large
Show Notes: February 15, 2013

Lisa Garcia has worked with nonprofits for more than 20 years to increase their visibility and to secure funding to make their missions come to life. Now she is taking her love of the power of using feng shui to change people’s lives and combining it with her passion to help women entrepreneurs to achieve their dreams.

Goddess Feng Shui helps women to create the life and business of their dreams through enhancing, energizing and uplifting their home and work spaces. Her work helps women to have happy families, abundant and successful businesses, and glowing health. She also helps women to identify and “cure” areas in their homes and work spaces that are not supporting them and are keeping them from realizing their dreams.

The post Feng Shui and Your Business appeared first on North San Diego Business.

North San Diego Business At Large
Show Notes: February 8, 2013

Laurie Itkin (a.k.a. “The Options Lady“) is a stock and options trading coach and investment advisor. She mentors clients on how to trade stocks, ETFs and options in their own self-directed accounts.

Laurie teaches people how to overcome their fears of the stock market by learning to manage risk.

Whether you want to:

• learn how to invest your own money in a trading account,
• hire a professional to manage your investments for you, or
• understand how to evaluate the performance of your current money manager, she can help you.

The post Learn How To Invest appeared first on North San Diego Business.