Paul Miser
Sprint Sponsors the Women In Business Symposium
On May 14th at the Del Mar Fairgrounds, the 10th Annual Women In Business Symposium will take place. There will be a couple hundred women business owners and managers. I had the opportunity to speak with Bobbi Lee, a Sprint Area Director, about their involvement as a sponsor and their participation with women in business. [...]
Mimic Branding – Create a Sense of Familiarity with Your Target
The best way to build trust in any relationship is to create a sense of familiarity and comfort. Look at your relationships currently, the best ones are the ones where you have these very aspects. It’s not so different in business. The idea of branding can cause some people to go mad trying to figure out what to [...]
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Routine Branding: The Crowning Achievement of your Brand
Where does your brand fit into the Day-to-Day routine of your customers? No answer, huh? That’s because no one has ever been asked this question before. Why would we want to know where our brand is in the daily lives of our customers? Simple, if we can ensure our company or brand is integrated in to the daily activities [...]
Super Bowl or Super “Dull” Ads?
As many of you know yesterday was the Super Bowl, the crowning moment where all of America gathers around the glow of their TV to enjoy some great advertising…that’s right, advertising. Being in the industry, I would have to say I was quite displeased with what I witnessed. Nothing really jumped out at me and made me [...]
Branding: How A Cow Taught Us About Business
The backbone to all marketing success and to any great company image is the company’s brand. Being a marketing professional, a brand is something that rules my life; all my dreams and daily activities revolve around brands. I recently found out that the idea of a “brand” is scary to most small business owners and it really [...]
Think Mayberry, Not Wall Street! 7 Steps to Beat Your Top Competition!
For many years the ideal of business is to get as many customers as possible and retire a multi-zillionaire. But as a small business owner we can’t afford the time and resources to do so and many of us like to perform in the smaller scale. This is great for the most part but has a potential [...]
Recession Proof Marketing – Tickle the Emotions
As I look around at my current, past, and future clients, I see that a lot of them are struggling to get their leads into the sales column. Their marketing helps them generate the leads but find themselves falling short in closing them. Why are there so many people out there willing to put forth [...]
Crack the San Diego Market in 2008
A lot of people have asked me, “How do I break into the competitive market in San Diego?” I have to admit, after just moving my company out here a short year ago; I was extremely intimidated and anxious about how to market my company in this overly competitive, overly communicated market. It seems as though businesses [...]
5 Steps to Get Ready for 2008
So, you’ve heard everyone, including me, telling you that you need to get ready for the New Year. But, what does that mean? Where do I start? What should change? In marketing, which some might profess to be the most complicated aspect of business, it is a necessity to have a plan to stay on [...]
The Best Direct Mail Piece Ever- The Holiday Card
It’s that time of year where everyone is turning off their brains and planning out their Holiday Vacations. This is particularly bad if you are a small business owner trying to meet goals and get things set up for 2008. You need business and you need to get in front of decision makers to make [...]
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