Blogging is a great way to brand yourself in your industry. By posting fresh and curated content on a regular basis, you start a conversation with the people who visit your blog.
In this episode you’ll learn some of the secrets of creating attention grabbing headlines and compelling content. We’ll discuss the structure of an exciting post:
Headline: This is the title of your post.
Opening: or the hook that keeps them wanting to read ore.
Body: this is where your best tips, or the meat, of your blog post.
Closing: the paragraph or two that wraps it up and can have a call to action.
You’ll also hear a few tips on using someone elses’ content and a little about guest blogging.
Today my guest is Judith Balian. Judith is the author of the recently published book, Your Mind on Marketing: Self-Help for People Who Hate Marketing but Have to Do It Anyway. Judith spent 20 years in corporate sales and marketing before starting her own business, Excoveries, in 2007. She has worked and consulted for businesses of all types and sizes from Fortune 500 companies to small start-ups, private consultants, and individual practitioners.
Judith holds a masters degree in psychology/counseling from Hofstra University and did post graduate work in expressive arts therapy at Saybook University. In addition to her marketing work, she facilitates classes, workshops, and groups to help people grow personally and professionally.
In this episode we’ll discuss 10 reasons why you would want to use WordPress as the structure for your website.
WordPress started in 2003 to just a few users. Since then it has grown to one of the most popular blogging tools in the world. With WordPress you can create a self-hosted blog through a one button installation that most hosting services provide. It’s now used by millions of sites around the world. You would be surprised at how many of your favorite websites are built on WordPress.
Today I am speaking with Jillian Darlington creator and founder of the MomCo App. She is a single mom, former small business owner and entrepreneur here in San Diego.
Being a full time mom to my son and getting to spending time with my friends and their children was something that meant so much to me and made me so happy, I was unwilling to give it up for a 9 to 5 job. Fate intervened at that time when a girlfriend told me that my favorite indoor playground was for sale. I got a loan and put in an offer that same week. I owned Play Town for almost 4 years. Owning my own business gave me the flexibility to be with my son as much as I needed to be and I got to spend my work time with children and parents. I got to keep my world intact. Helping parents and making children happy seems to be what I do best and nothing makes me happier.
Jeffrey Scott Klubeck, M.A., Get A Klu, is all about “expanding self and business!” Jeffrey has parlayed his Communication Degrees (BA/MA) with practical sales, marketing, management, training, recruiting and executive/leadership experiences to become an International Coach (life, business, executive) and Small Business Consultant.
Jeffrey’s secret to success is the love for his clients he combines with keen insights and motivational skills that transform individual and organizational behavior. Through applications of leadership education and the lasting impact of the coach/client relationship, Jeffrey Klubeck is a true agent of change both personally and professionally!
Currently, Jeffrey’s core expertise is world-class coaching – be it business or personal – and training World-Class Coaches! Educated himself as a Professional Coach through multiple “boot camp” and “total immersion” Trainings and an on-going commitment to professional development, Jeffrey has mastered his ability to help businesses and individuals grow using transformative, strategic problem-solving techniques as well as honest and powerful accountability effectiveness. Jeffrey is entering his fourth year of training a Community of Coaches that believe in the Get a Klu coaching formulas, principles and methods.
Today my guest is Lola Juris. Lola’s major passion is water-media, and she finds the inquisition of shapes a constant source of exploration. She prefers an intimate view, focusing on lush, lyrical shapes that display a sensuality bordering on the erotic. Her play of colors hopes to illuminate the shadows of the heart.
Her recent works reflect a continuing departure from the direct influence of nature, and they establish an ethereal atmosphere that searches for what to reveal and what to conceal. She uses the self as a filter to explore the world around her. In this way she articulates herself.
“Each image is an invitation into a personal and intimate world into which I plan to seduce the viewer. Therefore, watercolor’s unpredictability and delightful happenings that appear without apparent effort, suggest a communication with accidents that make it the perfect medium for this adventure.”
My guest today is Judi Bonilla. Judi develops and teaches innovative programs for aging adults. This rapidly growing demographic is expected to grow from 43 million in 2012 to nearly 84 million over the next four decades. In 2012 there were 43.1 million Americans age 65 and over, by 2020 that number will increase to 55 million. In 2040 the age 85+ population is projected to reach 14.1 million.
Judi’s community based programs include Brain Fit Now, Come Back Cupid, Empowered In Aging, Latino Elders, and We Get Around! educate, empower, and inspire life long learners to thrive as they age. Through these classes elders connect with resources and build community as they pursue their goal to age in place.
Arlene Kaplan has a Masters in Human Resources/Organization Development from the University of San Francisco and a Bachelors of Fine Arts in Dance Performance from Ohio State University. She is a Senior Birkman Consultant and has a Senior Human Resources Professional (SPHR) designation.
Her 20+ years as a Human Resources professional with a specialty in Employee Relations provides her with diverse experience solving people problems such as: resolving conflict, improving communication, building teams, career development and executive coaching. For the past 10 years she has used the Birkman Method, an online personality assessment, to help her clients understand and appreciate themselves to find career solutions and resolve conflict. She has also used the Birkman Method to help a hiring managers understand potential candidates to see if they are the right fit.
My guest today is Barbara Eldridge, owner of Mind Masters.
What would you give to have a trusted advisor who was also a small business expert? Someone who understood your concerns, had talked to hundreds of entrepreneurs and was right on top of today’s most progressive thinking. Someone who could connect you to other small business owners, hook you up with resources and give you the direction you need to avoid the pitfalls of business ownership. Look no further. Barbara Eldridge is that person.
For more than twenty-five years Barbara Eldridge has been contributing to other people’s business success. Her many years experience in the corporate world provided her with knowledge, insight and presence to help thousands of entrepreneurial men and women nurture their business ventures into thriving successes.