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Public Relations, What Is It? How To Use It!

Public Relations, What Is It? How To Use It!




Today my guest is Mary Schmidt-Krebs. MESA Integrated Marketing, Inc is an award winning San Diego public relations firm that has been providing a wide range of PR, special events, promotions and communications strategies to a variety of clients since 1998. The agency helps companies get the right message to the right audience efficiently and effectively. They offer strategic counsel, proven experience, fundamental expertise, and high ethical standards. MESA works with a team of associates who have the creativity to generate big ideas while giving essential attention to the small details that make them work.

MESA has created successful public relations and communications programs for a diverse set of clients on local, regional and national levels. The agency and its team work with clients and companies in the consumer, business-to-business, franchise, restaurant, theme park, agricultural, software technology, sporting goods, health care, travel and telecommunications industries.

The agency offers services in public and media relations, media training, community relations, special event development, promotions, public affairs and non-profit support.

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Deanna Potter, Potter Coaching and Consulting

Deanna Potter, Potter Coaching and Consulting







Today my guest is Deanna Potter. Deanna embraces systems which launch professionals to huge victories. Through her contagious enthusiasm and high-energy approach, Deanna shows how to accelerate results with passionate strategies that work.

As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.

Over the top successes include: Rookie of the Year for Coldwell Banker, 3-time Top Performer of the Year recipient with Hartford Insurance Group, and Executive Manager supervising more than 100 self employed entrepreneurs and their businesses.

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I’ve Installed WordPress, Now What

I’ve Installed WordPress, Now What







So you have a new WordPress website? In this episode we’ll go over your next steps in setting up the site. We’ll talk about backing up your site, keeping it secure, combating spam, some plugins you may want to use and a little more.

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Hearing, Communication and Business

Hearing, Communication and Business







Today my guest is Teresa Barnes of HearCommunication. Teresa has a mission to change hearing awareness by a new symbol to give visibility to an invisible disability. She speaks on Hearing Topics, Consults and Advocates. She wears hearing aids and has experienced what is like in a world that is not Hearing Aid Friendly. Teresa welcome to the show.

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Mother’s Day with Linda Gorin, The Best to You

Mother’s Day with Linda Gorin, The Best to You

Today my guest is Linda Gorin, The Best to You. Linda and I will be talking about her business and next weekend’s celebration of Mother’s Day.

The Best to You began as a hobby in 1984. Soon, creating festive gifts for special people became a passion. Back then, the dining room table was the design area and a big order was more than six baskets at one time. It’s fun to remember when the thought of having their own gift basket company seemed like just a dream. It started to become a reality when they opened our first little shop in 1985. As the business grew, Linda celebrated six expansions. Today, The Best to You enjoys a reputation as one of the finest gift basket companies in the industry. They have been featured on Channel 8 and Channel 10 numerous times. The Best to You is in the business of delivering memories!

The Best to You team takes that very seriously. We deliver joy and good will. We build grand displays of appreciation. We send “you can do it!” style encouragement, and “we’re all thinking of you” style comfort. We deliver “work of art” welcomes and memorable farewells. We deliver fun and excitement that create impromptu celebrations. We send morale skyrocketing with our employee thank you gifts and deliver warm, fuzzy feelings of home with our college care packages. We’ve been responsible for expedited wedding proposals, rekindled romances, and when someone’s having a horrible day, we can change tears to smiles.

Our team of creative imagineers is constantly thinking of new and unique designs to thrill and delight. They are master memory makers! If you ever have a custom request, a question, or just need some additional information, feel free to call. We love hearing from you!

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Klout, What It Is And Why It’s Important

Klout, What It Is And Why It’s Important







In this episode, I’ll share with you how we are being measured on our influence by various sites like Klout, Kred, Brandify and PeerIndex. I’ll share why I think this is how you should measure your influence, rather than the number of followers, fans, etc you have on each of your social media sites.

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Autoresponders, An Introduction to Automating Your Marketing

Autoresponders, An Introduction to Automating Your Marketing







In this episode I’ll share with you what an autoresponder is, why you would consider using one and how you can use an autoresponder.

If you are a business men or woman you understand how busy life can be, this is especially true when it comes to internet marketers. It can feel at times like there is no time for yourself and you will often times find yourself too short on time to complete all of your tasks for the day.

Luckily there are things that can help you with this problem such as autoresponders. These tools are extremely effective and they can free up a great deal of time for you. With the help of an autoresponder, you will no longer have to spend hours of your time responding to emails from clients and customers. You probably do not realize how much time you actually spend each day replying to emails. If you take the time to think about it, you will surely be surprised by the amount of time it consumes.

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They Say Clothing Makes the Woman!

They Say Clothing Makes the Woman!

Today my guest is Laurie Sodetani. Laurie is a custom clothing designer and the owner of Carlsbad-based, Seams Fashionable. She works one-on-one with women interested in having comfortable clothes that fit perfectly and make them feel like a million bucks.

For more than 25 years, Laurie has been the “go to person” for traveling business women who appreciate her ability to create interchangeable pieces as well as for ladies tired of full closets and that perpetual feeling of having “nothing to wear.”

In the past, Laurie traveled the U.S. holding trunk shows for clients around the country. Today, she works with clients one-on-one in her bright and friendly studio in State Street Marketplace, creating clothes her clients really enjoy wearing.

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Meet Lucy Kelleher, The Tea Lady

Meet Lucy Kelleher, The Tea Lady

| February 27, 2015 | 0 Comments






Lucy has lived in Southern California with her amazing husband of almost 14 years. They met while training in Aikido, a Japanese martial art almost 20 years ago. They now own our own Aikido dojo (school) where Lucy teaches children’s classes. She became a trial paralegal right out of school but decided to change careers about 8 years ago. Lucy went back to school to become a teacher. After 5 years of teaching 3rd and 4th grade students, she decided to take the leap and become an entrepreneur!

Lucy works with DIYers as well as small business owners and entrepreneurs to help them stand out in the business world. She helps them with their customer retention and customer appreciation programs. She does this through two wonderful companies that she is an Independent Consultant for: Close to My Heart and Steeped Tea. Close to My Heart is a company based out of Utah and is celebrating its 30th year in business. She is celebrating her 10th year as a consultant with them. Their mission is to show you how to celebrate relationships through discovering your creativity, to preserve and share the moments that matter most. She’s also a consultant with Steeped Tea, a Canadian-based company that specializes in loose leaf teas and tea accessories.

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Vavavida and How Jewelry Can Change The World

Vavavida and How Jewelry Can Change The World

| February 20, 2015 | 0 Comments






Vavavida is a line of ethically made fashion jewelry items that give back. We only retail ethically made pieces of gorgeous high-quality hand crafted artisan jewelry from all over the world. But we don’t stop there because 10% of our revenues goes to non-profit organizations such as Project Concern International where our investments go to help empower women around the globe. When you empower a woman, you empower a community.

Vavavida was founded after a long conversation between Antoine and Dan –two of the co-founders– seeing eye-to-eye about things that could be done in the world to enrich people’s lives. Vavavida was created to help prevent events like the tragic collapse of the Rana Plaza sweatshop from happening again. If Vavavida can be part of the conversation in proving that healthy profits don’t have to come at the expense of the mistreating of other human beings, we will have won our “Fair Fashion Coup.”

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