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Business Planning with Barbara Eldridge of Mind Masters

Business Planning with Barbara Eldridge of Mind Masters

| December 19, 2014 | 0 Comments

Today my guest is Barbara Eldridge, of Mind Masters.

What would you give to have a trusted advisor who was also a small business expert? Someone who understood your concerns, had talked to hundreds of entrepreneurs and was right on top of today’s most progressive thinking. Someone who could connect you to other small business owners, hook you up with resources and give you the direction you need to avoid the pitfalls of business ownership. Look no further. Barbara Eldridge is that person.

For more than twenty-five years Barbara Eldridge has been contributing to other people’s business success. Her many years experience in the corporate world provided her with knowledge, insight and presence to help thousands of entrepreneurial men and women nurture their business ventures into thriving successes.

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The Silver Ships with Author Scott Jucha

The Silver Ships with Author Scott Jucha

| December 11, 2014 | 1 Comment

Today my guest is Scott Jucha, author of The Silver Ships. Scott spent several years overseas, earned two college degrees, held many jobs, and found a wonderful marriage partner. Scott’s first attempt at a novel, entitled The Lure, was a crime drama centered around the surfacing of a 100-carat yellow diamond lost during the French Revolution. The story was set in modern Rio de Janeiro. So, in preparation for the book, he spent two weeks in 1980 researching the Brazilian people, language, and religious customs of Condomblé.

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Content Strategies For Your Blog

Content Strategies For Your Blog

| November 11, 2014 | 0 Comments

In the first episode of this three episode series, we talked about Blogging Your Passion with Creative Blogging. Some of the points we covered were:

the history of blogs
what motivates people to start blogging
researching your niche
keyword research

Our second podcast in this series is Setting Up Your WordPress Blog. In this episode we discussed:

free versus paid blogging platforms
how to choose a domain name
different hosting packages
plugins
the benefits of WordPress

This is the final in the series. In this podcast we’ll talk about the different types of content, and content strategies you can use with your new WordPress blog.

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Setting Up Your WordPress Blog

Setting Up Your WordPress Blog

| November 7, 2014 | 1 Comment

In the previous episode, Blog Your Passions With Creative Blogging, we talked about:

the history of blogs
what motivates people to start blogging
researching your niche
keyword research

In this episode, we’ll discuss setting up your blog, your domain and hosting options and a bit about WordPress. We’ll talk about what WordPress is, and how to set up WordPress. Let’s get started!

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Blog Your Passions with Creative Blogging

Blog Your Passions with Creative Blogging

| October 31, 2014 | 1 Comment

Note: I’m getting over a cold, so at around 5:24 mins into the show there are a couple of muted coughs.

When I first started blogging in 2005, no one in the North San Diego Business community knew what a blog was. They laughed every time I mentioned “blogging.” That’s how North San Diego Business came about, as a way to educate the business community on blogging. So, are you blogging yet? No? Maybe it’s time to start thinking about it.

In this episode we’ll talke about the origins of blogging, what motivates people to start blogging as well as blogging your passion. You’ll also discover how to research topics that are in demand. You might was well give them what they are looking for, right? Lastly, we’ll cover keyword research.

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Google+ Expert Mary Stovall

Google+ Expert Mary Stovall

| October 24, 2014 | 0 Comments

Last week we talked about search engine optimization in the blogging process. I promised to bring on someone who knows, search engine optimization, but from a different point of view. It may be an easier way for you to affect Google’s search engine results when someone looks for your business. Today we’re going to discover the power of Google+.

Today my guest is Mary Stovall. Mary is a Certified Google Plus Consultant. She’s part of a world class team that helps small to large businesses increase their Social SEO on Google+. She has expertise in high-tech start-ups specializing in Google Apps for Android development. Mary also has a well rounded business background with experience consulting for multi-national corporations and entrepreneurial start- ups.

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5 Keys to a Successful Blog

5 Keys to a Successful Blog

| October 17, 2014 | 0 Comments

In this episode you’ll learn the 5 keys to a successful blog. You’ll hear about:

How to pick your target personas
Create a mix of posts
Write great posts
Sustain your blog
Spread the word

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How To Craft A Viral Blog Post

How To Craft A Viral Blog Post

| October 10, 2014 | 0 Comments

Blogging is a great way to brand yourself in your industry. By posting fresh and curated content on a regular basis, you start a conversation with the people who visit your blog.

In this episode you’ll learn some of the secrets of creating attention grabbing headlines and compelling content. We’ll discuss the structure of an exciting post:

Headline: This is the title of your post.
Opening: or the hook that keeps them wanting to read ore.
Body: this is where your best tips, or the meat, of your blog post.
Closing: the paragraph or two that wraps it up and can have a call to action.

You’ll also hear a few tips on using someone elses’ content and a little about guest blogging.

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Hate Marketing? You’ll Love Judith Balian!

Hate Marketing? You’ll Love Judith Balian!

| September 26, 2014 | 0 Comments

Today my guest is Judith Balian. Judith is the author of the recently published book, Your Mind on Marketing: Self-Help for People Who Hate Marketing but Have to Do It Anyway. Judith spent 20 years in corporate sales and marketing before starting her own business, Excoveries, in 2007. She has worked and consulted for businesses of all types and sizes from Fortune 500 companies to small start-ups, private consultants, and individual practitioners.

Judith holds a masters degree in psychology/counseling from Hofstra University and did post graduate work in expressive arts therapy at Saybook University. In addition to her marketing work, she facilitates classes, workshops, and groups to help people grow personally and professionally.

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WordPress For Your Business Website

WordPress For Your Business Website

| September 19, 2014 | 0 Comments

In this episode we’ll discuss 10 reasons why you would want to use WordPress as the structure for your website.

WordPress started in 2003 to just a few users. Since then it has grown to one of the most popular blogging tools in the world. With WordPress you can create a self-hosted blog through a one button installation that most hosting services provide. It’s now used by millions of sites around the world. You would be surprised at how many of your favorite websites are built on WordPress.

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