You, Inc. – Book Review

| January 17, 2008 | 0 Comments

You Inc Book ReviewYou, Inc., The Art Of Selling Yourself by Harry Beckwith and Christine Clifford Beckwith is an easy read. I took it on our holiday road trip to Mom’s house. I was able to finish it within a few days. However, being an easy read doesn’t mean it wasn’t full of valuable info for running a small business.

What I loved best about You, Inc. is that in short stories and examples you discover strategies for selling, planning, relationships (which we are hearing so much about these days), and attitudes. They also reinforce the need for integrity in what you do.

One of the things I struggle with is remembering names. There are a couple of great examples of how to develop the ability to put a face and name together. I also enjoyed learning how to strengthen my relationships, and why our relationships are so important to our business success.

I like little books.  Little books that I can keep within reach for that moment of inspiration or motivation that these books offer. This is one of those little books that will always be within reach to help me move past any obstacles that might come my way. Check it out. If you’ve read it, offer up a comment!

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Category: Book Review, Inspiration, Management Strategies, Marketing, Sales, Strategic Planning

About the Author ()

Debra Simpson began her career in publishing in 1990 as the publisher of The Business Resource (formerly known as Networks), a small business newspaper in San Diego County. In 1995, McGraw-Hill lured her away to the world of multimedia and Web publishing, and recognized Debra as the Author of the Year in Multimedia Development in 1996. Thus began Debra’s adventure in digital media development. She subsequently spent four years programming McGraw Hill’s vast collection of Websites. When McGraw Hill closed their Carlsbad office, Debra re-entered the entrepreneurial realm, developing and implementing Web 2.0 Internet marketing strategies for the small business community. Debra's been podcasting North San Diego Business since November 2008, interviewing small business owners in North San Diego County. She also consults, sets up and produces podcasts for other small businesses.

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