North San Diego Business

Debra Simpson began her career in publishing in 1990 as the publisher of The Business Resource (formerly known as Networks), a small business newspaper in San Diego County. In 1995, McGraw-Hill lured her away to the world of multimedia and Web publishing, and recognized Debra as the Author of the Year in Multimedia Development in 1996. Thus began Debra’s adventure in digital media development.

She subsequently spent four years programming McGraw Hill’s vast collection of Websites. When McGraw Hill closed their Carlsbad office, Debra re-entered the entrepreneurial realm, developing and implementing Web 2.0 Internet marketing strategies for the small business community.

Debra's been podcasting North San Diego Business since November 2008, interviewing small business owners in North San Diego County. She also consults, sets up and produces podcasts for other small businesses.

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North San Diego Business's Latest Posts

Let’s Talk About Doing Your Business Smarter

Let’s Talk About Doing Your Business Smarter

| October 16, 2015 | 0 Comments




Colm Kelly … Founder of Do Business Smarter, a business coaching, consulting and strategy training center just for small business owners, joins me today to have a discussion on 12 core business ownership skills and marketing strategies you need to survive and thrive in 2015 and beyond. Colm has been helping small business owners work smarter for over 20 years, and today I want to pick his brain on why so many business owners seem to struggle for ever while others to make it to the top.

Colm has met, spoken to and worked with thousands of small business owners during his 20 plus years as a business owner and business adviser. Many of those business owners achieved reasonable success, some completely failed, but a few of them achieved HUGE success. Not because their product or service was any better, but because the owners were serious and committed to constant improvement. Because of their commitment and drive, they achieved the ultimate business owners dream; a business that makes them huge profits without them having to be there all the time. Most business owners today are experts in their field – they have experience, skill and a drive to succeed, yet still 96% of them fail in the first 7 years. The folks that fail didn’t do so because they didn’t know their product or service, they failed because they didn’t have a solid business structure and system to follow.

If you are a small business owner that is serious about growth and wanting to work smarter not harder … this podcast is for you!

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Promoting Your Business Through Speaking

Promoting Your Business Through Speaking

| October 9, 2015 | 0 Comments




Today my guest is Lark Doley. Professionally, Lark served as an Executive Director of a computer association for 5 years and then incorporated a computer peripheral devices manufacturing company that I operated for 12 years. Currently I am responsible for the Professional Development of our employees at the Texas Project of MAXIMUS.

Lark Doley joined Toastmasters International in 1990 AFTER attending their annual convention in Dallas as a guest. She was so inspired by the International Speech competition that she decided to join the organization. Lark joined Toastmasters to improve her communication skills, but what she found out very early into her membership was that Toastmasters has a strong leadership program as well. In August at the Toastmasters Annual Convention in Las Vegas, Lark was elected Second Vice President of the organization. She will be visiting San Diego beginning on October 13. We are here today to talk with her about Toastmasters and why she will be in San Diego next week.

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Search Engine Optimization with Corey Rose of Local Fame Media

Search Engine Optimization with Corey Rose of Local Fame Media

| September 24, 2015 | 0 Comments




Local Fame Media is the last stop a local business will need to make in their marketing journey, search engine optimization. We help local businesses to gain maximum exposure with minimal effort, and we have a blast helping them to become the recognized authority or expert in their industry. This usually translates to celebrity status. And as you know, customers will pay more money for a good or service from someone who’s a celebrity.

Are you spinning your wheels trying to get new business? Have you been burned by so-called internet marketing companies that didn’t affect your bottom line the way you had hoped? Are you dissatisfied with the notion that you’ll be stuck in the purgatory of paying for ads for the rest of your business life without building any equity into your website and online presence?

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Mind, Money, Strategy with Rich Gaines

Mind, Money, Strategy with Rich Gaines

| August 28, 2015 | 0 Comments




Today my guest is Rich Gaines of Mind, Money, Strategy. From his second year at Southwestern University School of Law, Rich knew that working with the tax law to benefit people in protecting and preserving their wealth for generations was his passion.

At Mind, Money, Strategy we understand what entrepreneurs and business owners want:

Protection And Security
Independence And Time
Freedom and Fun
Certainty
Positively building up a person’s future while maximizing tax savings and protecting that wealth has been his mission ever since. To further his career Rich pursued and received a Master of Laws in Taxation from Denver University School of Law. Rich worked for a national CPA firm and then spent several years with prestigious law firms before establishing a private practice in Carlsbad California.

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Public Relations, What Is It? How To Use It!

Public Relations, What Is It? How To Use It!




Today my guest is Mary Schmidt-Krebs. MESA Integrated Marketing, Inc is an award winning San Diego public relations firm that has been providing a wide range of PR, special events, promotions and communications strategies to a variety of clients since 1998. The agency helps companies get the right message to the right audience efficiently and effectively. They offer strategic counsel, proven experience, fundamental expertise, and high ethical standards. MESA works with a team of associates who have the creativity to generate big ideas while giving essential attention to the small details that make them work.

MESA has created successful public relations and communications programs for a diverse set of clients on local, regional and national levels. The agency and its team work with clients and companies in the consumer, business-to-business, franchise, restaurant, theme park, agricultural, software technology, sporting goods, health care, travel and telecommunications industries.

The agency offers services in public and media relations, media training, community relations, special event development, promotions, public affairs and non-profit support.

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Deanna Potter, Potter Coaching and Consulting

Deanna Potter, Potter Coaching and Consulting




Today my guest is Deanna Potter. Deanna embraces systems which launch professionals to huge victories. Through her contagious enthusiasm and high-energy approach, Deanna shows how to accelerate results with passionate strategies that work.

As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.

Over the top successes include: Rookie of the Year for Coldwell Banker, 3-time Top Performer of the Year recipient with Hartford Insurance Group, and Executive Manager supervising more than 100 self employed entrepreneurs and their businesses.

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I’ve Installed WordPress, Now What

I’ve Installed WordPress, Now What




So you have a new WordPress website? In this episode we’ll go over your next steps in setting up the site. We’ll talk about backing up your site, keeping it secure, combating spam, some plugins you may want to use and a little more.

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Hearing, Communication and Business

Hearing, Communication and Business




Today my guest is Teresa Barnes of HearCommunication. Teresa has a mission to change hearing awareness by a new symbol to give visibility to an invisible disability. She speaks on Hearing Topics, Consults and Advocates. She wears hearing aids and has experienced what is like in a world that is not Hearing Aid Friendly. Teresa welcome to the show.

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Mother’s Day with Linda Gorin, The Best to You

Mother’s Day with Linda Gorin, The Best to You

Today my guest is Linda Gorin, The Best to You. Linda and I will be talking about her business and next weekend’s celebration of Mother’s Day.

The Best to You began as a hobby in 1984. Soon, creating festive gifts for special people became a passion. Back then, the dining room table was the design area and a big order was more than six baskets at one time. It’s fun to remember when the thought of having their own gift basket company seemed like just a dream. It started to become a reality when they opened our first little shop in 1985. As the business grew, Linda celebrated six expansions. Today, The Best to You enjoys a reputation as one of the finest gift basket companies in the industry. They have been featured on Channel 8 and Channel 10 numerous times. The Best to You is in the business of delivering memories!

The Best to You team takes that very seriously. We deliver joy and good will. We build grand displays of appreciation. We send “you can do it!” style encouragement, and “we’re all thinking of you” style comfort. We deliver “work of art” welcomes and memorable farewells. We deliver fun and excitement that create impromptu celebrations. We send morale skyrocketing with our employee thank you gifts and deliver warm, fuzzy feelings of home with our college care packages. We’ve been responsible for expedited wedding proposals, rekindled romances, and when someone’s having a horrible day, we can change tears to smiles.

Our team of creative imagineers is constantly thinking of new and unique designs to thrill and delight. They are master memory makers! If you ever have a custom request, a question, or just need some additional information, feel free to call. We love hearing from you!

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Klout, What It Is And Why It’s Important

Klout, What It Is And Why It’s Important




In this episode, I’ll share with you how we are being measured on our influence by various sites like Klout, Kred, Brandify and PeerIndex. I’ll share why I think this is how you should measure your influence, rather than the number of followers, fans, etc you have on each of your social media sites.

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