Archived Episodes

Content Strategies For Your Blog

Content Strategies For Your Blog

In the first episode of this three episode series, we talked about Blogging Your Passion with Creative Blogging. Some of the points we covered were:

the history of blogs
what motivates people to start blogging
researching your niche
keyword research

Our second podcast in this series is Setting Up Your WordPress Blog. In this episode we discussed:

free versus paid blogging platforms
how to choose a domain name
different hosting packages
plugins
the benefits of WordPress

This is the final in the series. In this podcast we’ll talk about the different types of content, and content strategies you can use with your new WordPress blog.

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Setting Up Your WordPress Blog

Setting Up Your WordPress Blog

In the previous episode, Blog Your Passions With Creative Blogging, we talked about:

the history of blogs
what motivates people to start blogging
researching your niche
keyword research

In this episode, we’ll discuss setting up your blog, your domain and hosting options and a bit about WordPress. We’ll talk about what WordPress is, and how to set up WordPress. Let’s get started!

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Blog Your Passions with Creative Blogging

Blog Your Passions with Creative Blogging

Note: I’m getting over a cold, so at around 5:24 mins into the show there are a couple of muted coughs.

When I first started blogging in 2005, no one in the North San Diego Business community knew what a blog was. They laughed every time I mentioned “blogging.” That’s how North San Diego Business came about, as a way to educate the business community on blogging. So, are you blogging yet? No? Maybe it’s time to start thinking about it.

In this episode we’ll talke about the origins of blogging, what motivates people to start blogging as well as blogging your passion. You’ll also discover how to research topics that are in demand. You might was well give them what they are looking for, right? Lastly, we’ll cover keyword research.

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Google+ Expert Mary Stovall

Google+ Expert Mary Stovall

Last week we talked about search engine optimization in the blogging process. I promised to bring on someone who knows, search engine optimization, but from a different point of view. It may be an easier way for you to affect Google’s search engine results when someone looks for your business. Today we’re going to discover the power of Google+.

Today my guest is Mary Stovall. Mary is a Certified Google Plus Consultant. She’s part of a world class team that helps small to large businesses increase their Social SEO on Google+. She has expertise in high-tech start-ups specializing in Google Apps for Android development. Mary also has a well rounded business background with experience consulting for multi-national corporations and entrepreneurial start- ups.

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5 Keys to a Successful Blog

5 Keys to a Successful Blog

In this episode you’ll learn the 5 keys to a successful blog. You’ll hear about:

How to pick your target personas
Create a mix of posts
Write great posts
Sustain your blog
Spread the word

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How To Craft A Viral Blog Post

How To Craft A Viral Blog Post

Blogging is a great way to brand yourself in your industry. By posting fresh and curated content on a regular basis, you start a conversation with the people who visit your blog.

In this episode you’ll learn some of the secrets of creating attention grabbing headlines and compelling content. We’ll discuss the structure of an exciting post:

Headline: This is the title of your post.
Opening: or the hook that keeps them wanting to read ore.
Body: this is where your best tips, or the meat, of your blog post.
Closing: the paragraph or two that wraps it up and can have a call to action.

You’ll also hear a few tips on using someone elses’ content and a little about guest blogging.

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