Archived Episodes

5 Keys to a Successful Blog

5 Keys to a Successful Blog

In this episode you’ll learn the 5 keys to a successful blog. You’ll hear about:

How to pick your target personas
Create a mix of posts
Write great posts
Sustain your blog
Spread the word

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How To Craft A Viral Blog Post

How To Craft A Viral Blog Post

Blogging is a great way to brand yourself in your industry. By posting fresh and curated content on a regular basis, you start a conversation with the people who visit your blog.

In this episode you’ll learn some of the secrets of creating attention grabbing headlines and compelling content. We’ll discuss the structure of an exciting post:

Headline: This is the title of your post.
Opening: or the hook that keeps them wanting to read ore.
Body: this is where your best tips, or the meat, of your blog post.
Closing: the paragraph or two that wraps it up and can have a call to action.

You’ll also hear a few tips on using someone elses’ content and a little about guest blogging.

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Hate Marketing? You’ll Love Judith Balian!

Hate Marketing? You’ll Love Judith Balian!

Today my guest is Judith Balian. Judith is the author of the recently published book, Your Mind on Marketing: Self-Help for People Who Hate Marketing but Have to Do It Anyway. Judith spent 20 years in corporate sales and marketing before starting her own business, Excoveries, in 2007. She has worked and consulted for businesses of all types and sizes from Fortune 500 companies to small start-ups, private consultants, and individual practitioners.

Judith holds a masters degree in psychology/counseling from Hofstra University and did post graduate work in expressive arts therapy at Saybook University. In addition to her marketing work, she facilitates classes, workshops, and groups to help people grow personally and professionally.

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WordPress For Your Business Website

WordPress For Your Business Website

In this episode we’ll discuss 10 reasons why you would want to use WordPress as the structure for your website.

WordPress started in 2003 to just a few users. Since then it has grown to one of the most popular blogging tools in the world. With WordPress you can create a self-hosted blog through a one button installation that most hosting services provide. It’s now used by millions of sites around the world. You would be surprised at how many of your favorite websites are built on WordPress.

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Meet Jillian Darlington, Creator of the MomCo App

Meet Jillian Darlington, Creator of the MomCo App

Today I am speaking with Jillian Darlington creator and founder of the MomCo App. She is a single mom, former small business owner and entrepreneur here in San Diego.

Being a full time mom to my son and getting to spending time with my friends and their children was something that meant so much to me and made me so happy, I was unwilling to give it up for a 9 to 5 job. Fate intervened at that time when a girlfriend told me that my favorite indoor playground was for sale. I got a loan and put in an offer that same week. I owned Play Town for almost 4 years. Owning my own business gave me the flexibility to be with my son as much as I needed to be and I got to spend my work time with children and parents. I got to keep my world intact. Helping parents and making children happy seems to be what I do best and nothing makes me happier.

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Jeffrey Klubeck, Get a Klu!

Jeffrey Klubeck, Get a Klu!

Jeffrey Scott Klubeck, M.A., Get A Klu, is all about “expanding self and business!” Jeffrey has parlayed his Communication Degrees (BA/MA) with practical sales, marketing, management, training, recruiting and executive/leadership experiences to become an International Coach (life, business, executive) and Small Business Consultant.

Jeffrey’s secret to success is the love for his clients he combines with keen insights and motivational skills that transform individual and organizational behavior. Through applications of leadership education and the lasting impact of the coach/client relationship, Jeffrey Klubeck is a true agent of change both personally and professionally!

Currently, Jeffrey’s core expertise is world-class coaching – be it business or personal – and training World-Class Coaches! Educated himself as a Professional Coach through multiple “boot camp” and “total immersion” Trainings and an on-going commitment to professional development, Jeffrey has mastered his ability to help businesses and individuals grow using transformative, strategic problem-solving techniques as well as honest and powerful accountability effectiveness. Jeffrey is entering his fourth year of training a Community of Coaches that believe in the Get a Klu coaching formulas, principles and methods.

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